Yangon, 11 December
Audi, one of the prominent brands from Germany, is set to officially enter Myanmar’s brand new car market as a new step to continue the expansion of its regional reach.
The automobile giant will open a local showroom and service centre in Yangon, the commercial centre of Myanmar, and the ground-breaking ceremony for the building was held on 10 December.
Automotive Asia (Myanmar) Limited, co-founded and mainly invested by French and Myanmar shareholders, will import and distribute Audi vehicles. Automotive Asia (Myanmar) Limited is a joint venture between France-based CFAO Group, and Suntac Group and ARC Thukha Chantha from Myanmar.
“It is a good time to accelerate the fast development of Myanmar’s economy in line with the government’s significant reform,” said U Ye Phone Hlaing, Director at Suntac Group, at the ground-breaking ceremony of the Audi showroom.
A sizeable number of motorcar brands from Asia and the west, from the latter including Mercedes, BMW, Jaguar, Ford, Land Rover, Volvo, and Volkswagen, have entered the local automobile market of Myanmar and opened official showrooms in the country in the backdrop of its democratic reforms that started from 2011.
Japanese automobile maker Toyota has also publicised that it will manufacture 2,500 cars per year in Thilawa Special Economic Zone situated in Yangon.
Myanmar witnessed local sales of approximately 18,000 new cars in 2018, resulting in more than twofold increase if compared to the previous years, figures released from Toyota stated.
“The new policy concerning importing of left-hand drive motorcars gives strength to the development of Audi in Myanmar,” said U Aung Bo Bo Lin, Managing Director of ACR Thukha Chantha Company Limited, upon the entry of Audi into Myanmar market.
Automotive Asia (Myanmar) Limited will be able to import Audi vehicles into local market starting from the period prior to coming Thingyan festival in 2020, since the government will grant a showroom license to the company only after the completion of the construction of the building, said U Aung Bo Bo Lin to a local media outlet on the day the ground-breaking ceremony took place.
“New Audi cars are already in production since November 2019, so we will start to see the new cars in 2020,” added U Aung Bo Bo Lin.
The Audi Showroom and Service Centre is located in front of the Inya Lake on Pyay Road at 6th Mile in Yangon.
In South-east Asia, Audi has already extended its market to Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, and Vietnam.